Walt Disney once said, “You can design and create, and build the most wonderful place in the world, but it takes people to make the dream a reality.”
Last week my family visited the bliss known as Disney World, and I left both amazed and encouraged. From the moment you step out of your car, you’re transported into a place of wonder. The customer service, the rides, the music, the cast members—everything reminds you why Disney is called “the happiest place on earth.”
A 2011 Harvard study estimated that each household in the Orlando area has a lifetime value of roughly $50,000 to Disney. Why? Because people gladly spend $120+ per person for a single day in the Magic Kingdom. The reason is simple: Disney knows how to create emotions. And that emotional connection is what keeps people coming back.
The question for us is: How can the church learn from Disney—not to entertain people, but to remove unnecessary barriers, create welcoming environments, and help people open their hearts to Christ? Here are five lessons from Disney for the Church:
1. Create an Experience.
The Disney Way: From hotel lobbies to garbage cans, Disney leaves no detail untouched. Frontierland looks, sounds, and feels like the Wild West. Tomorrowland immerses you in a futuristic world. Even the background music shifts depending on where you are.
The Church Way: Most churches already have “themed” spaces—kids’ areas feel playful, student spaces feel relaxed. But what about the first impression? What message does the entrance, landscaping, or lobby send? Are the spaces clean, inviting, and warm? Do you play music that creates joy? During Christmas, some churches bring in live musicians at the doors—a small detail that shapes the entire experience. When people feel at ease, they’re more likely to hear the message.
2. Over-Welcome.
The Disney Way: Whether it’s birthday buttons, first-visit pins, or cast members bowing to a child dressed as a princess, Disney makes people feel seen. Those tiny gestures create moments people remember forever.
The Church Way: You don’t need to bring back “visitor tags,” but you can offer simple, thoughtful touches. Create a newcomers’ area with coffee and treats. Give kids a sticker or small giveaway. Place friendly greeters at every door—people who slow down, learn names, and genuinely engage. When someone steps into your church, they should feel the red carpet has been rolled out just for them.
3. Use Technology.
The Disney Way: Disney’s app and My Disney Experience platform let guests manage reservations, tickets, schedules, and more—all in one place.
The Church Way: Technology helps people stay connected. Is your website clear and easy to navigate? Do you offer online registration for small groups, camps, or mission trips? Do you regularly send event updates or sermon recaps? Digital communication removes friction and helps people feel informed and included.
4. Follow Up.
The Disney Way: From the moment you book your trip, Disney sends emails that prepare you for every detail. Afterward, they follow up with resources and next steps. Nothing is left ambiguous.
The Church Way: Follow-up is crucial. Send welcome emails to new guests. Offer next steps: small groups, classes, volunteer opportunities. Use simple automation tools like MailChimp or Constant Contact to help stay consistent. Communication helps people feel known—and that’s what keeps them connected.
5. Empower Your Volunteers.
The Disney Way: Disney cast members are trained to look for opportunities to care. When a cast member helped a woman in a full leg cast get shade and later had Donald Duck sign her cast, it turned a hot, uncomfortable moment into a magical memory.
The Church Way: Volunteers are the first faces guests see. When volunteers are trained, equipped, and honored, they serve with joy. Empower them with clear expectations, language, and support. Remind them they are part of the atmosphere you’re creating—part of the “story” guests will remember.
These are just a few ideas sparked by our recent trip. Church isn’t just sermons and songs—it’s about people. When we’re intentional, thoughtful, and welcoming, we help people feel safe enough to encounter God.
So here’s the final question: What are you doing as a church to create an experience for everyone who walks through your doors?
