Rebranding with Purpose: Aligning Identity, Message, and Mission
Mallory Nall
A rebrand is more than a new logo. It’s an opportunity to clarify vision, strengthen communication, and create alignment across an entire organization. In this session, we’ll walk through Brentwood Baptist Church’s visual rebranding journey. From defining the meaning behind colors, messaging, and tone to navigating feedback and revisions with key stakeholders, you’ll gain an inside look at the process from start to finish. We’ll also discuss how the final brand was implemented and adapted into ongoing ministry strategies, systems, and processes to ensure consistency moving forward.
Key Takeaways
Understand the vision, goals, and reasoning that drove Brentwood’s rebranding effort.
Learn how visual elements, messaging, and brand tone were developed to support the church’s mission.
Gain insight into the revision process, stakeholder feedback, and collaborative decision-making that shaped the final identity.
Discover practical ways to extend a new brand into long-term ministry strategies, workflows, and communication processes.
