Pixar’s 22 Rules of Story

I love Pixar. I’ve seen every single feature length movie they’ve released, most of the time I watched them in the theatre. And there’s no one else better at consistently telling great stories like the team at Pixar. I’ve read both the Pixar Story and Creativity INC, books based on the principles of success that […]
The Power of Story

SALT believes in empowering creatives to use various elements to tell great stories. These don’t have to be stories with a written narrative or a script per say, but something that invites people into something powerful. One example is letting your set design tell a story. That’s exactly what we did last year at #SALT13. Over the […]