The 4 Essentials of Multi-Campus Church Branding
When I came on staff at Brentwood Baptist, we had two campuses — and we were just beginning to dream about a third. That dreaming quickly turned into doing… which then turned into us launching **three more campuses in 45 days**. Yes, you read that right. We went from two campuses to five in a […]
3 Reasons Brand Standards Are Needed in the Church
Innovation. Sounds cool and sexy. Disrupters. The word drips from one’s lips. Change agent. Sign me up. Standardization? Sounds like the chaperone who makes everyone uncomfortable at the dance. Innovation and standardization are two sides of the organizational coin. Without one, the other fails. Innovation without standardization is like playing tag with no home base. […]
Backstage: Design & Branding
As we’ve shown before in our backstage series, every little detail matters when we’re trying to create atmosphere and affect the moment. But one topic we haven’t talked about in this backstage series is the role our design and branding takes. Sarah Linebaugh Rivero is our SALT Creative Director. And though every aspect of SALT […]
