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Strategy + Creativity: The Strategic and Creative Approach to Designing Beautiful Effective Website

This workshop will show you how to create digital web experiences that are both visually stunning and strategically effective. Together, Sarra and Zech will walk you through the tools, creative approaches, and key strategies churches and organizations can use to make their websites feel personal, engaging, and purposeful. You’ll leave with clear action steps to help you build a web presence that truly serves your mission.

Key Takeaways:

  • Learn how to design a website that communicates the right message through visuals, tone, and user experience.
  • Discover how to define clear on-ramps and next steps for visitors so your website moves people from curiosity to connection.
  • Understand how to avoid common pitfalls: like stock photos, poor mobile design, and forms that drop into a black hole and replace them with best practices.
  • Walk away with practical tools and frameworks to build a site that’s both beautiful and strategically effective for your church or organization.”

Course Content

Strategy + Creativity: The Strategic and Creative Approach to Designing Beautiful Effective Website

  • Session Introduction
    03:32
  • Heart & Foundation
    01:24
  • Why Your Website Matters
    02:54
  • The Creative Side: Heart & Communication
    02:29
  • The Strategy Side: Goals, Audience & Removing Barriers
    03:22
  • Form & Function: UX, UI, Brand Identity & Wireframing
    08:21
  • Defining On-Ramps for Every Type of Visitor
    03:03
  • Painting the Canvas: Mockups, Visual Hierarchy & Mobile
    04:20
  • Optimize: Speed, Landing Pages & CRMs
    05:12
  • Action Steps: Audit, Update, Define On-Ramps & Optimize
    02:39
  • Tools, Resources & Closing Thoughts
    01:41
  • Q&A Session
    13:12

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