SALT Certified Church Social Media Strategist

The SALT Certified Church Social Media Strategist path is a 4-week sprint designed to help your church move from inconsistent, reactive posting to a clear, strategic, and sustainable social media presence. Built from trusted SALT Community training, this certification gives you a simple system for knowing what to post, why it matters, and how to make it work—without adding more to your plate.

You’ll start by building a one-page strategy, then learn how to create content that actually connects, expand into short-form and YouTube, and finally implement systems for scheduling, automation, and measurement. Each step is designed to be practical and repeatable—so your team can stay consistent long after the certification is complete.

By the end, your church won’t just be “on social”—you’ll have a SALT Certified Church Social Media Strategist communicating with clarity, growing your audience, and using your platforms to meaningfully reach people.

Key Takeaways

• A Simple Strategy That Guides Every Post
  • You’ll create a clear, one-page plan that defines your goals, audience, platforms, and content types—so you’re no longer guessing what to post each week.
  • Result: More focused content that aligns with your church’s mission and actually moves the needle.
• Content That Works Across Platforms (Without Starting Over)
  • You’ll learn how to turn sermons and Sunday moments into multiple pieces of content—Reels, clips, captions, and YouTube videos—maximizing what you’re already creating.
  • Result: More output with less effort, and content that consistently engages your audience.
• A System You Can Sustain Long-Term
  • From scheduling tools to content workflows and performance tracking, you’ll build a rhythm your team can realistically maintain.
  • Result: Consistency without burnout—and a social presence that keeps growing over time.