In this session, Savannah Bananas share how they rewrote the rules of baseball by refusing to follow the expected script. By prioritizing joy, connection, and fan experience over tradition, they turned games into unforgettable, family-friendly moments and built a fiercely loyal audience in the process. Their willingness to innovate, experiment, and center people over product led to sold-out stadiums and global attention. This class challenges creatives and church leaders to ask a bold question: what could happen if you evaluated new rules to how you’ve always done things to increase the opportunity to transform the lives of those who walk through your doors?
