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It’s Not the Gear, It’s the Story

You’ve just been instructed to create an effective piece of content for yourself, your team, your boss, or your client. What’s the first thing that goes through your mind at that moment? The gear you’ll need or the story you’ll tell? In my session, I’ll unpack why story is the key ingredient, and why a well-told story with low-budget gear will outperform and outlast a poorly-told story with the latest and greatest gear.

Key Takeaways:

  • Story is King, audience is Queen, and your gear is never seen (except on your resume).
  • The only thing that cares about the gear is your ego. Ego is the Enemy — there’s a great book on this.
  • Better words not bigger budgets make you an effective content creator.
  • Spend more time learning about psychology and less time learning about that sick new Sony.

Course Content

Lesson

  • Importance of Words
    10:08
  • Solve the Content Dilemma
    10:41
  • Rapid Fire Practical Content
    16:07
  • Q&A
    04:04
Clark Campbell
Speaker

Clark Campbell

Clark Campbell is the Co-Founder and CEO of RVRB, a content partner for brands with great events. They specialize in creating fast, emotionally-intelligent, and high-impact content at events across the globe. With a passion for crafting psychology-first messaging that aligns with business objectives, Clark has built a global career producing inspiring content for a wide array of major brands like Delta Air Lines, NASCAR, the Southeastern Conference, Chick-fil-A, Global Leadership Summit, AMEX GBT, and GE Aerospace. Clark's team is known for generating content that makes an impact on audiences across multiple platforms. Under his leadership, RVRB continues to set new benchmarks for speed and quality, empowering organizations to communicate effectively and leave lasting impressions. Based near scenic Chattanooga, Tennessee, Clark is a proud father to his two children, Emma and Reid. When he’s not driving creativity at work, he enjoys hands-on hobbies like yard work and flying airplanes as a private pilot.

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