How To Develop & Execute Creative Direction that Actually Works

This workshop equips church creatives with practical tools to cast, build, and scale a creative vision – no matter the size of the project or the size of the team. Learn how to write a clear creative brief, curate a cohesive vibe, and resource your team with clarity, confidence, and direction. Whether you’re wearing the creative director hat or just handed the keys to a new project, this session will help you cast a vision that glorifies God, encourages creativity, and empowers creatives to operate in their gifting. 

Key Takeaways:

• Learn how to build a scalable creative brief – from a one-page doc to a full treatment or pitch deck.
• Understand how to define and clearly communicate your creative direction so your team can run with it.
• Discover how to research, pull references, and curate a creative “box” to think inside and maximize.
• Walk away with practical templates and tools to help you execute vision with clarity and purpose.