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Designing a Church Homepage that Connects and Converts

Your church website is often the first place people experience your community—make it count. In this practical, step-by-step course, Janelle walks you through the 10 essential elements every church homepage needs to engage first-time visitors, communicate your mission, and inspire action.

From creating a clear hero section and service information, to showcasing sermons, events, and social proof, to optimizing calls-to-action, lead magnets, and footers, you’ll learn how to structure your homepage for clarity, connection, and conversion.

Through real examples, actionable tips, and live Q&A insights, you’ll discover how to:

  • Make your visitors the hero of your story, not your church

  • Tell the transformational story your audience is looking for

  • Balance imagery, video, and copy for maximum impact

  • Provide intuitive paths for engagement—from attending a service to watching a sermon or downloading resources

By the end of this course, your church website won’t just look good—it will invite, inform, and inspire. Perfect for pastors, communications teams, and ministry leaders ready to make their digital front door a place people want to walk through.

Course Content

Designing a Church Homepage that Connects and Converts

  • The 10 Elements of a Highly Effective Church Homepage
    05:35
  • Element 1: The Header — Clarity Over Clever
    02:03
  • Element 2: The Hero Section — Promising Transformation
    03:57
  • Element 3: Service Times — Make the Next Step Obvious
    01:49
  • Element 4: Sermons — Let People Experience Your Church
    01:15
  • Element 5: Your Mission — What Makes You Different
    02:25
  • Element 6: Events — Show What Life at Your Church Looks Like
    01:29
  • Element 7: Social Proof — Let Stories Build Trust
    02:29
  • Element 8: Opt-Ins — Start the Conversation Early
    02:12
  • Element 9: Calls to Action — Don’t Leave Them Hanging
    02:03
  • Element 10: The Footer — Make It Functional and Meaningful
    01:06
  • Homepage Makeover Q&A: Crafting a Visitor-First Church Website
    26:19

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