Posts by Luke McElroy

The Bride.

I'm sure you've been to a wedding before. They always go on forever, making the most of every second, so the attention can be centered on the bride. Because at a wedding everyone knows it's…

The Power of Story

SALT believes in empowering creatives to use various elements to tell great stories. These don't have to be stories with a written narrative or a script per say, but something that invites people into something powerful. One…

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