Websites are often thought of as the main information hub for churches, and it’s easy to forget the specific role a church homepage is meant to play. In our recent Road to SALT webinar episode, Janelle Suzanne from Louder Agency helped us reconnect and analyze the 10 elements of a high-converting homepage. After reviewing the 10 elements below and in the webinar replay, you can connect with Louder to schedule your own homepage audit as well as learn of more growth opportunities for your church’s digital presence.
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10 Essential Elements of a High-Converting Homepage
The homepage of your church website is the first handshake, smiling face, and welcome that many will experience when checking out your church. That’s why it’s important that your homepage contains the 10 essential elements to get people from clicking away to diving further in. Whether that be by exploring another webpage or physically walking in the door on Sunday.
In this webinar and blog, we’ll cover…
- Identifying the 10 elements of a homepage
- Learn how and why to incorporate those elements into your homepage
- Get real world examples to start writing and building your homepage
Why Does Your Homepage Matter?
It’s the front door to your website and the first impression many people will have of your brand.
What Makes for an Effective Homepage?
- Reflect your brand
- Engage your audience (i.e. the right visitors)
- Drive results
The 10 Elements
There isn’t one RIGHT way for everyone. But if you learn the “why” behind each of these elements, you can build a highly effective homepage that works for your church.
Your high-converting church homepage should include a simple, clear header.
Your high-converting church homepage should tell a story of transformation.
3. Service Times
Your high-converting church homepage should clearly state service times.
Your high-converting church homepage should provide sermon access.
Your high-converting church homepage should clearly state the unique way you address a problem that exists in the world.
Have you answered the “Big 4 Questions” yet?
- Who are you?
- What do you do?
- Why should I care (if I am your audience)?
- What should I do next?
Your high-converting church homepage should tell your audience what’s happening.
7. Social Proof
Your high-converting church homepage should include meaningful social proof.
Your high-converting church homepage should have an email opt-in for announcements and updates.
9. A Plan or Final CTA
Your high-converting church homepage should show your audience their next move.
Your high-converting church homepage should end with a tailored footer.
Quick Action Plan
- Which of the 10 elements do you already have on your homepage? Can you make improvements to any of these elements?
- Which of the 10 elements are missing from your homepage? Can you add any of those elements to your homepage?
- What extra elements do you have on your homepage? Do you serve a clear purpose or can you remove any of them?